Job Description
The Marketing Coordinator will be responsible for the support and execution of the defined Ultherapy Brand Strategy specific to direct-to-consumer initiatives. They will increase the effectiveness of direct-to-consumer marketing, inclusive of social media, digital advertising and paid media campaigns and partnerships. With a passion for Ultherapy, an energy-based, noninvasive skin lifting device, this person will be responsible for collaborating internally and with external agencies to create and execute on materials and content that are in line with the Ultherapy core messaging and strategy to effectively increase consumer awareness, consideration, conversion, retention, and advocacy. In collaboration and alignment with our HCP marketing efforts, this will lead to continued and consistent growth of Ultherapy. This role is also responsible for supporting, internal review processes, agency partnerships and delivering updates cross-functionally to stakeholders.
Responsibilities:
1. The development and execution of marketing materials and brand content
• Support and manage development of marketing campaign materials, inclusive of copy and design, with relevant cross-functional stakeholders, ie websites, print pieces, social media, and digital materials
• Work with Veeva Vault coordinator to ensure Promotional Review Committee oversight; and oversee production process as well as rollout to stakeholders.
• Launch finished materials for stakeholder usage, inclusive of uploading to various online portals, field communications, and sharing documents with other internal teams for consistent use.
• Track and share monthly reporting of material usage, campaign performance and management of inventory.
• Support Associate Director of Brand Marketing with strategic initiatives, inclusive of development, project plan management, and launch activities
• Active communication with AD of Brand Marketing, inclusive of problem/solution management, project development updates, and regular 1:1s
2. Manage and engage with key internal stakeholders
• Support and manage all communication with agency partners and relevant cross-functional stakeholders, such as creative agency, medical affairs, and legal
• Manage development and launch timeline/deadlines, actively communicate with relevant stakeholders on progress and completion
• Support Ultherapy Brand team as needed, inclusive of contract submissions, invoice routing, and travel arrangements
• Support Brand Marketing team as needed, inclusive of scheduling meetings, agenda management, note taking, and communication with stakeholders
• Craft and deliver field communications as needed, collaborating with sales/marketing communication team
• Partner with agencies to deliver best in class services / support to the greater Marketing team.
3. Assess research analytics and industry reporting
• Assess consumer and provider trends, competition, and opportunities/risks; draft plans to address them effectively.
• Develop briefing materials that identify strategic objectives and KPIs and clearly articulate desired outcomes for the direct to consumer audience.
4. Other duties as assigned and functional skills related to role:
• Provide systematic and dependable follow up, as well as a high level of organization and preparedness.
• Ability to work collaboratively in a team environment with a spirit of cooperation and as a relationship builder.
• Display excellent communication skills including informative progress updates, project briefing documents, and engaging presentation.
• Displays engaging interpersonal skills including the ability to think and act strategically, provide sound judgment, and provide positive and energetic attitude.
Job related qualifications/skills
Required:
- Bachelors Degree
- Minimum 2-4 years’ experience in marketing, agency, or project management Required
- Minimum 1-2 years’ experience supporting digital advertising & paid media campaigns Required
- Minimum 1-2 years’ experience utilizing analytics & reporting to make data-informed decisions and media optimizations Required
- Minimum 1-2 years’ experience collaborating with creative agencies on content creation Required
- Minimum 1-2 years’ experience in pharmaceutical, medical device, or skincare/beauty industry Preferred
Knowledge, Skills, and Abilities:
Required:
- Experience in problem solving and managing complexity.
- Strong presentation skills with both internal teams as well as external customers.
- Excellent organizational skills.
- Ability to organize and synthesize data.
- Analytical capabilities including the ability to interpret data and create insights.
- Cross functional matrix management and collaboration skills.
- Must be proficient in MS Word, Excel, and PowerPoint software programs
- Excellent verbal, written and interpersonal communication skills.
- Excellent time management.
- Attention to detail.
- Self-starter.
Pay Rate Range: $30-40/hr depending on experience
Job Tags
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