Digital Marketing Manager Job at Brandon Blackwood New York, New York, NY

Snh0UTQvRUZ5Z1lWY0k0U0E5czhWZ0E5K3c9PQ==
  • Brandon Blackwood New York
  • New York, NY

Job Description

As a Digital Marketing Manager for Brandon Blackwood New York, you will be responsible for measuring digital experiences and performance, identifying optimization opportunities, and assisting with testing and personalization of the user experience. This position will play a critical role in advising on how to deliver a great digital experience to grow the business and inform strategy.

What You'll Do

  • Analyze digital performance and marketing effectiveness across all platforms, including website unique visitors, email clicks, media click-thru-rate, social engagements, and revenue to identify trends, behaviors, opportunities, risks and insights to optimize ROI.
  • Manage and lead our website business overseeing daily operations, sales performance, site maintenance and analysis. Identify, recommend, and execute strategies that drive awareness, increase website traffic, conversion rates and profitability by leveraging analytics and email testing.
  • Partner with the design team to maximize Klaviyo automations to create on-brand, targeted consumer notifications and optimize user experience.
  • Develop and maintain segmentation strategies, utilizing Klaviyo and Attentive for advanced segmentation, behavioral targeting, and campaign execution.
  • Design and oversee customer loyalty programs with a focus on enhancing the customer journey and long-term brand engagement.
  • Grow and retain marketing lists by implementing effective strategies, segmentation tactics, and retention-focused initiatives, utilizing Klaviyo and Attentive.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Manage and improve online content, including Meta Ads considering SEO and Google Analytics.
  • Manage campaign expenses, stay within budget, estimate monthly costs and reconcile discrepancies.

About You

  • Advanced proficiency in Google Analytics, Excel (including pivot tables), and marketing analytics tools, with expertise in tracking and interpreting data across email, social, SEM, and sentiment metrics.
  • Hands-on experience with Klaviyo (required) and Attentive (preferred) for email and SMS marketing, including segmentation, automation, and performance tracking.
  • Up-to-date with the latest trends and best practices in search engine marketing.
  • Strong analytical and reporting skills, with a proven ability to generate actionable SEM insights and performance reports.
  • 3+ years of experience in marketing analytics and data management across digital channels including website, ecommerce, paid media, and social.

Brandon Blackwood is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Job Tags

Similar Jobs

Framework Construction Recruiting

Superintendent - Multifamily Construction (LIHTC) Job at Framework Construction Recruiting

 ...Superintendent Multifamily Construction Jacksonville, FL $75-95k Why this role might be worth your time: Youre a Superintendent...  ...developer-builder hire a Superintendent for their multifamily pipelinethink garden-style, 3- to 5-story walk-ups, and similar wood-... 

Lensa

Quantitative Analyst and Data Scientist II Job at Lensa

Lensa partners with DirectEmployers to promote this job for Umpqua Bank. Quantitative Analyst and Data Scientist II Corporate Finance Lake Oswego, Oregon Hillsboro, Oregon Hillsboro, Oregon Portland, Oregon Description About Us: At Umpqua, we... 

Core Versa LLC

26FT Box Truck Owner Operators Job at Core Versa LLC

 ...NOW HIRING: 26FT Box truck Owner Operators. Job Description: We are active hiring 26FT Box Truck Owner Operators to join our transportation team. This is a great opportunity for drivers who want to run under an established companys MC/DOT authority. No company... 

The H&K Group

Rock Truck Driver Job at The H&K Group

 ...Quarry , a division of the H&K Group, Inc., is seeking a Rock Truck Driver to join their team! The driver operates straight or...  ...for H&K Group, Inc.? ~ Competitive salary commensurate with experience ~100% Company-paid Health Benefits ~401(k) Savings and Investment... 

Apple

Render Systems Engineer Job at Apple

Render Systems Engineer**Sunnyvale, California, United States****Marketing****Summary**Posted: **Nov 06, 2024**Role Number: **200577...  ...team that leads in the design and creation of award-winning 2D and 3D marketing content. The role will be focused on enabling the teams...